Archive for March, 2010

What Am I Doing Wrong? I’m Not Getting Calls to Interview!

March 17, 2010

What am I doing wrong?” That question was asked of me last week by one of my new clients, a sales executive who’s been in a career transition for about a year now. This was our first coaching session. I gave him my honest answer…”I don’t know; let’s see what we can figure out.” I started by asking some routine yes/no questions to get a sense of what he knew about himself:

  • Can you speak about your product (you) with confidence and clarity? (He was unfamiliar with the concept of personal branding).
  • Do you know your product’s strengths and flaws?
  • Can you describe your competitive advantage?
  • Do you have a clearly defined target goal?
  • Have you identified organizations that are aligned with your target goal?
  • Is your resume absolutely  a-m-a-z-i-n-g in educating the reader about you?
  • Do you make it easy for someone to interview you, or is it more like ping-pong with pain?
  • Can you name five things you do better than the next person?
  • Can you name five of your best attributes that will make a positive impact on the employer’s bottom line?
  • Can you cite five good reasons why somebody should hire you over your competition?
  • Have you been consistently networking, both in person and on the Internet?

My client answered “no” to each of the questions. If you are looking for work in today’s competitive market, do yourself a favor; before you hit the streets, back up, rewind, and ask some hard, tough questions of yourself. When you can answer “yes” to these basic questions, plus others, you’ll be well on your way to landing your next job. And I’d encourage you to start this process sooner than later. I suspect you will notice an immediate difference in how employers respond to you, if you choose to do so.

Advertisements