A 60-Second Commercial – Essential For Anyone Who Has a Career

I attended a local Chamber of Commerce meeting recently to do some networking. Of course, the question most often asked of me, and the one I always asked of other was, “What do you do?” While I was prepared to answer that question with my 60-Second Commercial, many I talked with were not. There were some answers to that question that left me confused as to what they did, and others who went on and on about themselves until I zoned out.

When attending a networking event, make sure you go with a purpose in mind. That purpose could be to meet five specific people, it could be to find out specific information that you want, or it could be something else. Whatever it is, keep your goal in mind while attending the event. Know what will make the event successful for you – have a plan of action in mind for each event you attend so that you get the most from it.

Part of your objective at each event you attend should be to let others know about yourself. This is best accomplished through a 60-Second Commercial – your answer to the question, “Tell me about yourself” when you are in an interview or “What do you do?” when you are networking. Your 60-Second Commercial is a great tool to use at any time, but it’s essential when conducting a job search. Make sure you have one that shows your uniqueness. It can be used:

  • While responding to the question, “Tell me about yourself” when networking
  • At any networking event
  • during an informational interview
  • At a pre-screening interview
  • At a job interview
  • In social situations with family and friends
  • Wherever there is an occasion to market yourself

Do you have a 60-Second Commercial that lets you hone in on exactly what you do and succinctly states what you do and succinctly states what you are looking for, or the value you bring to your job? Is it clear, simple and to the point? Check yours now and see if others know exactly what you do, or want to do and what you have to offer an employer. If you do not already have this important tool, now is the time to get one.

I would love your feedback on having 60-Second Commercials.


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