Archive for September, 2012

How to find A Job – Even in a Recession

September 27, 2012

I have great news!  clients are still finding great jobs, and have been all along, even in this slow job market. Companies are still hiring and job seekers are landing jobs on a daily basis. So, what are these people doing that others are not? They are setting themselves apart from the masses. And, how do they do that?

  • They are selling their potential to deliver RESULTS rather than just their skills and basic qualifications
  • They are communicating their ability to deliver VALUE and BENEFITS to the employer
  • They have resumes that tell what they have accomplished, and more importantly, the value and benefits those accomplishments have produced for past employers
  • They know what value they bring to an employer and are able to communicate how they can contribute to an employer’s bottom line.

When we talk with our families and friends these days, often we are discussing how to SAVE money or how to MAKE money. The same is true of companies. Employers see you as an investment, and they invest in you with the expectation that you will produce returns on that investment. These returns are in the form of how you will SOLVE a challenging problem, help them MAKE money, help them SAVE money, or help them INCREASE their efficiency. By communicating how you have delivered these types of results in the past, you illustrate that actual return on investment (ROI) that you delivered. This is what will easily set you apart from your competition.

So, don’t let the rising unemployment rate throw you into a panic. There are job openings that come up every day. Make sure you focus on emphasizing what is in it for the company. It’s not about what’s in it for you. IT”S ALL ABOUT THE COMPANY. What can you do for them? How can you solve their problem? How can you make more money for them? In what ways can you save them money? How can you help them in these tough economic times? Emphasize and communicate how you can be an asset to the company, and you will be surprised how quickly you will see positive job search results.

I am here, and ready to support you in your success of landing a new job!

Is Your 60-SECOND COMMERCIAL Helping or Hurting You?

September 26, 2012

I attended a local Chamber of Commerce meeting recently to do some networking. Of course, the question most often asked of me, and the one I always asked of others was, “What do you do?” While I was prepared to answer that question with my 60-Second Commercial, many I talked with were not. There were some answers to that question that left me confused as to what they did, and others who went on and on until I zoned out.

Your 60-Second Commercial is your answer to the question “Tell me about yourself” when you are in an interview, or “What do you do?” when you are networking. Do you have a 60-Second Commercial that that lets you hone in on exactly what you do and succinctly states the value you bring to your job?Can you answer the question why you should be hired over others? Your 60-Second Commercial is a great tool to use at any time, but it’s essential when conducting a job search. Make sure you have one that shows your uniqueness. Use it for the following situations:

  • While responding to the question, “Tell me about yourself” when networking
  • During an informational interview
  • At a job interview
  • In social situations with family and friends
  • Wherever there is an occasion to market yourself
  • At a pre-screening interview phone call

When was the last time you checked your 60-Second Commercial, or your mini bio for clarity, conciseness and simplicity? If you do not already have this important career tool, now is the time to get one – I can help you put one together.

I am here, and ready to support you in your success of landing a new job!

What Am I Doing Wrong?

September 20, 2012

“What am I doing wrong?”

That question was asked of me last week by one of my new clients, a sales executive who’s been in a career transition for about a year now. This was our first coaching session. I gave him my honest answer…”I don’t know; let’s see what we can figure out.” I started by asking some routine yes/no questions to get a sense of what he knew about himself:

  • Can you speak about your product (you) with confidence and clarity? (He was unfamiliar with the concept of personal branding).
  • Do you know your product’s (your) strengths and flaws?
  • Can you describe your competitive advantage?
  • Do you have a clearly defined target goal?
  • Have you identified organizations that are aligned with your target goal?
  • Is your resume absolutely  a-m-a-z-i-n-g in educating the reader about you?
  • Do you make it easy for someone to interview you, or is it more like ping-pong with pain?
  • Can you name five things you do better than the next person?
  • Can you name five of your best attributes that will make a positive impact on the employer’s bottom line?
  • Can you cite five good reasons why somebody should hire you over your competition?
  • Have you been consistently networking, both in person and on the Internet?
  • Do you know the top 10 companies you would like to work for?

My client answered “no” to each of the questions. If you are looking for work in today’s competitive market, do yourself a favor; before you hit the streets, back up, rewind, and ask some hard, tough questions of yourself – be honest with yourself. Do you know what you are doing wrong when it comes to your job search? Would most of your answers to the above questions be “no” just like my client’s? When you can answer “yes” to these basic questions listed above, plus others, you’ll be well on your way to landing your next job. And I’d encourage you to start this process NOW, whether you are currently looking for a job or not. I suspect you will notice an immediate difference in how employers respond to you.

You Are Never Too Old!

September 18, 2012
I was at the gym recently, doing my time on the treadmill, when I saw one of the gym’s employees showing an elderly gentleman around to see what they had to offer. I was so impressed that this gentleman was interested in seeing what the gym had to offer him, because he was he was at least 80 years old, and probably older than that.
It struck me that “it’s never to late” to invest in ourselves and grow into what we want to become. This gentleman, despite his advanced age, was ready to do what he could to have a higher quality of life. He knows it’s never too late for self improvement, or for whatever you want to do.
When talking with many of you, I find you are discouraged and want to give up when conducting a job search, especially if you have been searching for a job for three to four months with no results, and especially if you are over age 50. It does get discouraging and it’s temping to give up and dwell on what is negative. However, it’s never too late – I suggest you do all you can to focus on the end result you want – the perfect job for you – and determine what you have to do to get there. (A good start would be to invest $19.95 in yourself and join the Affiliation for Business Professionals Over Fifty – ABPOF) where you will receive monthly coaching on how to get ahead in your career.
The busiest hiring season of the year is here – September and October. Now is the time to send your resume out if you are seeking a new job, and if you are currently working, it’s time to make sure your resume is a “10,” just in case you are notified about a new job possibility.

Achieving Success

September 13, 2012

I cannot believe that summer is over and school has already begun.

I taught school for many years, so I look at every September as an opportunity for new beginnings and fresh starts. In addition, September and October are two of the busiest hiring months of the year. Are you ready for a new beginning? Are you out of work or not happy in the job you are in? If you are thinking about conducting an active job search, now is a terrific time to jump-start it into high gear in order to get optimum results. My goal is to have you be successful in that endeavor.

When I think about success, I think about what I want to accomplish – things that are important to me. I do not have to look at what others consider success, because their vision of success is different than mine. I try not to compare myself to them, because when I do that, it only affects my success, and I cannot control the success of someone else.

I believe that success is achievable for each of us – however you must believe in yourself and in the fact that you can accomplish what you want to do. When considering success, let’s keep in mind the dictionary definition, just to help keep it in perspective: success is “An event that accomplishes its intended purpose.” That’s it; it does not have to be about conspicuous wealth, nor does it have to be highly public.

Success is not always a straight line – sometimes you can take one step forward and two steps backward. The important thing is that you have the persistence to continually go forward, despite any setbacks. Think of something you would like to accomplish in the next 30 – 60 days (maybe it’s getting a new job), and go after it. Challenge yourself and let me know how well you succeed!

Your Success is My Goal – be the architect of your life, not the victim of your career!


Are You Ready For A Job Search?

September 11, 2012

A client came to my office this morning, devastated because he had worked for a company for 16 years and recently found out that his position has been eliminated. This man turned 60 last month and thought he would be retiring from the job he just lost. Now, he is scared, angry, feels he has no control over his career, and doesn’t know what to do next.

I bet there are many of you who feel the same way. You have lost a job, or are worried about loosing your job and you are not sure what to do next. Ultimately, each of you works for yourself and each of you is responsible for your own career. Remember – nobody cares about your career as much as you do, so make sure you take control and lead yourself to success.

Having said that, I want to introduce you to a profound idea. People need to be thinking about job hunting all the time. Not heavily, but consistently. Know that with the economy the way it is today, anyone could loose their job at any time – there is no more job security, or staying at one job until you retire – especially people over age 55. By the time you loose your job, you’re somewhat at a disadvantage because it takes quite a bit of time and work to find the right job. It’s better to be prepared on a continual basis. Many people are job hunting because they took the wrong job to begin with….maybe they had to take the first position they were offered in order to pay their bills. If you are in a job that you don’t love, or, is not fulfilling to you, you might want to begin a job search right now – while you’re still employed.

One of the first things you need to address when conducting a job search, is checking to see if your resume is up to date and to determine if it reflects your true value. If you were hiring you for a new position, would you call you in for an interview based on the value that is reflected on your resume?

The busiest hiring season of the year is here – September and October. NOW is the time to send your resume out if you are seeking a new job, and if you are currently working, it’s time to make sure your resume is a “10,” just in case you are notified about a new job possibility.

Wishing you much success in your career!

Is Your Resume “Employer/Recruiter Ready”?

September 4, 2012

Does it showcase you as the best person for the job you are seeking? (be honest)

If a recruiter, or professional acquaintance, were to call you tomorrow with a hot job lead and request that your resume is sent to them immediately, is your resume totally updated and ready to send? Is your resume one you are proud to show others? Does it reflect your value – is it a “10”?

ImageSeptember is International Update Your Resume Month. Does your resume need updating, or a total rework? Despite all the technology today, a resume is an essential tool when conducting an effective job search, or when making an upward move in your own company. It is the only way others have to determine the value you bring to a position when you aren’t there to speak for yourself. So, it’s critical that your resume accurately reflect your skill set and the specific contributions you offer for the job you are seeking. Your resume must answer the decision makers question “Why should I call you for an interview instead of anyone else?”

So, how do you know if your resume is a “10”?

  • Does it indicate the type of position you want?
  • Does it show your unique skills and core competencies for that position?
  • Does it show how you have achieved specific accomplishments that reflect the skill set needed for the position?
  • Does it show some of your career highlights that give a thumb-nail sketch of your capabilities and the specific value you have to offer a new employer?
  • Does it showcase your credentials and education, but not references?
  • Does it show your expertise and why you are the best candidate for the job?
  • Does it have strong content and a good visual presentation?
  • Is it formatted so that it flows well and is easy to read?
  • Does it look professional for the level of the position you want?

Ask yourself this question: With the huge investment in time and money for your education, your solid career credentials, experience and salary expectations of $50,000, $75,000, or $100,000+, do you want to be represented to a prospective new employer by an amateur resume?

If you were the decision maker at the company you are targeting, would you call you for an interview after reading your resume?

Your resume must speak for you when you’re not there, so it must be the BEST – you’re competing with your peers and you won’t get a second chance to make a GREAT first impression. Isn’t it worth doing right?