What Am I Doing Wrong?

“What am I doing wrong?”

That question was asked of me last week by one of my new clients, a sales executive who’s been in a career transition for about a year now. This was our first coaching session. I gave him my honest answer…”I don’t know; let’s see what we can figure out.” I started by asking some routine yes/no questions to get a sense of what he knew about himself:

  • Can you speak about your product (you) with confidence and clarity? (He was unfamiliar with the concept of personal branding).
  • Do you know your product’s (your) strengths and flaws?
  • Can you describe your competitive advantage?
  • Do you have a clearly defined target goal?
  • Have you identified organizations that are aligned with your target goal?
  • Is your resume absolutely  a-m-a-z-i-n-g in educating the reader about you?
  • Do you make it easy for someone to interview you, or is it more like ping-pong with pain?
  • Can you name five things you do better than the next person?
  • Can you name five of your best attributes that will make a positive impact on the employer’s bottom line?
  • Can you cite five good reasons why somebody should hire you over your competition?
  • Have you been consistently networking, both in person and on the Internet?
  • Do you know the top 10 companies you would like to work for?

My client answered “no” to each of the questions. If you are looking for work in today’s competitive market, do yourself a favor; before you hit the streets, back up, rewind, and ask some hard, tough questions of yourself – be honest with yourself. Do you know what you are doing wrong when it comes to your job search? Would most of your answers to the above questions be “no” just like my client’s? When you can answer “yes” to these basic questions listed above, plus others, you’ll be well on your way to landing your next job. And I’d encourage you to start this process NOW, whether you are currently looking for a job or not. I suspect you will notice an immediate difference in how employers respond to you.

Advertisements

Tags: , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: