Getting In The Door So You Can “Show Your Stuff”

When clients ask me an effective way to find a new job, one of the things I suggest is to have them research companies where they would like to work and get an interview with the person that would be the decision maker for their area of expertise. Get in front of someone who has the authority to hire you and show them your value – they just might create a job for you.

How do you inspire a company to create a new job just for you?  Forget about your credentials, your history and past jobs. They are irrelevant to a new company. If you focus on your past when searching for a new job, you’ll get yourself into the same dead-end job you just left.

Here’s what you do. Decide where you want to work. Study your target company. Explore the problems and challenges it is facing, and figure out how you can help the company tackle them profitably. Apply your skills and abilities in new ways to redefine your qualifications. Think in terms of what the company doesn’t have, but needs – that’s you new job. That’s the business plan you need to present.

The job you want to create is essentially a new business. But, don’t expect your target company to figure out whether this “new business” is justified. You must be ready to explain it to them. Show how you’ll deliver profit in new ways. That’s what will make the company create a new job just for you.

You don’t get into a company by asking the HR department to let you in. To get into the inner sanctum where hiring decision are really made, you need someone with a key. You need a personal introduction.

Employees of the company are an obvious solution, but not the only one, and not the best one. You can develop great contacts in a company by talking to the company’s vendors and its customers, its bankers and real estate agents, its landlords and its competitors. These are “players” who can make the kinds of introductions you need. Research them. Call them. Cultivate them.

You will find these people by studying the appropriate periodicals and professional journals; by talking to industry associations; by attending industry events; by making some smart guesses; and by getting on the phone. That’s how headhunters get leads on good job candidates. It’s how you can get past the guard.

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