Tips to “Get In The Door” So You Can “Show Your Stuff” To Employers

When clients ask me the most effective way to find a new job, I suggest they research specific companies where they would like to work; and then to get an interview with the person that would be the decision maker for their area of expertise. The goal is to get in front of someone who has the authority to hire you, so you can show them your value – you never know, they just might create a job for you.

How do you inspire a company to create a new job just for you? Forget about your credentials, your history and past jobs. They are irrelevant to a new company. If you focus on your past when searching for a new job, you’ll get yourself into the same dead-end job you just left. Your focus needs to be on the company you’re talking with, finding out what their exact needs are and then showing them how you can meet those needs so they will succeed.

Here’s what you do. Decide where you want to work. Study your target company. Explore the problems and challenges it is facing, and figure out how you can help the company tackle them profitably. Apply your skills and abilities in new ways to redefine your qualifications. Think in terms of what the company doesn’t have, but needs – that’s your new job. That’s the business plan you need to present.

The job you want to create is essentially a new business. But, don’t expect your target company to figure out whether this “new business” is justified. You must be ready to explain it to them. Show how you’ll deliver profit in new ways. That’s what will make the company create a new job just for you.

Know your target – think like the employer. What problem does that person have that they need fixed? How does your skill set help them achieve their goals? What have you done, or what can you do to make their job easier? How can you significantly contribute to company objectives? When you help them get whatever they want, they will more than likely help you get what you want.

Door OpeningYou don’t get into a company by asking the HR department to let you in – that just doesn’t work. To get into the inner sanctum where hiring decision are really made, you need someone with a key – a referral or a personal introduction.

Employees of the company are an obvious solution, but not the only one, and not the best one. You can develop great contacts in a company by talking to the company’s vendors and its customers, its bankers and real estate agents, its landlords and its competitors. These are “players” who can make the kinds of introductions you need. Research them. Build relationships with them.

You will find these people by studying the appropriate periodicals and professional journals; by talking to industry associations; by attending industry events; by making some smart guesses; and by getting on the phone. That’s how headhunters get leads on good job candidates. It’s how you can get past the guard.

***I want to make sure you have every opportunity to get calls for the jobs you want – in order to do this, you need to start with a stellar resume – so I am offering you a complementary resume critique – I know what it takes for a resume to get results! Just email your resume to me at careerist@aol.com and put “Resume Critique” in the subject line. I will then critique your resume. I look forward to hearing from you.***

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