Archive for May, 2015

3 Mistakes That Can Kill Your Success In Finding a Job

May 27, 2015

MindsetMistake #1 – Searching for a Job when you are not in the Right Mindset
If you have just been laid off, been searching for a job for a long time, or listening to the news each day, it is easy to get depressed and scared about having success in the job market. When you are like that, you are in no condition to be conducting a job search – no employer wants to interview people who are depressed and scared. Instead, try to switch your focus to becoming as confident, enthusiastic, and upbeat as possible; and look for employers that need help. In many cases, companies who are firing people, are also hiring people to replace those that were fired. Spend your time finding managers who have work that needs to be done. Don’t make assumptions about what jobs are, or are not available.

Mistake #2 – Poring over Job Boards
Job hunters look at online job boards (or the classifieds) and see opportunities beckoning – and so do thousands of other job seekers. When up to 5,000 people apply for the same job, that job is hardly “available.” Simple statistics will tell you that even an outstanding candidate can slip through the cracks if they rely mostly on Job Boards. I know that when applying for jobs from those postings, feels like you are taking action, for the most part, it is a waste of your time and you do not get any results.

Like that little post card you receive from HR says, “Thank you for submitting your resume. We are currently evaluating your qualifications. Due to the large number of responses, we will not be able to get back to you any time soon.” (If ever) Do you really consider that job available? You would probably have more luck if you buy a lottery ticket.

The other reason these jobs are not really available is because while Human Resources is reading resumes, some headhunter has met with the hiring manager, submitted three candidates, and is helping one of them evaluate an offer. Human Resources might not even know this is happening.

man drawing arrow

man drawing arrow

Mistake #3 – Under-emphasizing, or neglecting to explain your value
Your worth is what makes an employer want to hire you. What they need to hear from you is how you will help this employer achieve success! Your worth is determined by the value you offer the employer. That means you have to take the initiative in your job hunt and make sure the employer knows the value you bring – value that meets their specific needs. An employer cannot extract value from you – it is up to you to offer it. You can only offer value if you know what the employer considers valuable, or where their pain is. This means that you need to conduct a lot of research up front, before you approach any employer.

The way you earn an interview is by establishing the value you offer before any meetings with the employer takes place. The bottom line in any business enterprise is profit. It’s the thing that enables us to survive to work — and succeed — yet another day. Your job hunt is a business enterprise. If it doesn’t promise profit for the prospective employer, it won’t produce profit — in the form of a healthy job offer — for you.

***I want to make sure you have every opportunity to get calls for the job opportunities you want – you need to start with a stellar resume – so I am offering you a complementary resume critique. Just email your resume to me at & put “Resume Critique” in the subject line & I will critique your resume. I look forward to hearing from you. ***

Getting in the Door So You Can “Show Your Stuff”

May 18, 2015

flasherWhen clients ask me an effective way to find a new job, I suggest:

  • Research companies where you would like to work, and
  • Get an interview with the person that would be the decision maker for your area of expertise. Get in front of someone who has the authority to hire you and then show them your value – they just might create a job for you.

Forget about your credentials, your history and past jobs. They are irrelevant to a new company. If you focus on your past when searching for a new job, you’ll get yourself into the same dead-end job you just left.

Here’s what you do:

  1. Decide where you want to work. Study your target company. Explore the problems and challenges it is facing, and figure out how you can help the company tackle them profitably.
  2. Think of your skills and abilities and determine how to apply them in new ways to redefine your qualifications. Think in terms of what the company needs, but doesn’t have – that’s your new job. That’s the business plan you need to present.
  3. Show how you’ll deliver profit in new ways. But, don’t expect your target company to figure out whether this “new business” is justified. You must be ready to explain it to them
  4. To get into the inner sanctum where hiring decisions are really made, you need someone with a key. You need a personal introduction. You don’t get into a company by asking the HR department to let you in.

Employees of the company are an obvious solution, but not the only one, and not the best one. You can develop great contacts in a company by talking to the company’s vendors and its customers, its bankers and real estate agents, its landlords and its competitors. These are “players” who can make the kinds of introductions you need. Research them. Call them. Cultivate them.

***I want to make sure you have every opportunity to get interview calls for the jobs you want – in order to do this, you need to start with a stellar resume. I know what it takes to get results. Just email your resume to me at and put “Resume Critique” in the subject line. I will then give you a complimentary resume critique. I look forward to hearing from you.***