Posts Tagged ‘value’

Do You Want That Interview? If So, Then You Need These Resume Secrets!

June 2, 2015

jester hat isolatedYou’re fooling yourself if you think you’re going to get a job by copying a resume out of a book, or using one of a family member or friend, who has a similar position.

Too many job seekers simply buy a resume book, find the resume that best fits them, plug in their information, and begin sending their resumes out. Then they sit back and wait, and wait for employers to call them for interviews, and don’t understand why they are not getting any response.

Here are the facts:

  1. Employers spend about 6 – 8 minutes to scan a resume to see if they want to consider you further
  2. The top half of your resume needs to grab the readers’ attention, showing value you provide an employer
  3. Only one out of every 100 resumes received by employers, gets a call to interview
  4. First impressions play a big part in the resumes that are considered
  5. A “10” resume can give you up to a 30% to 60% better chance of getting an interview and a higher starting salary

“Like a perfect tennis serve, a perfect golf swing or a perfect omelet, a perfect resume takes more effort than simply copying what others do,” writes Tom Jackson, in his book “The Perfect Resume.” A great resume needs to be strategically written, keeping in mind what the employers needs are and how your unique skills can meet those needs.

If you want to maintain a competitive edge, make sure your resume contains the following:

  • A clear focus/target that answers the employers’ question “What job does this person want?”
  • A section that states you have the specific qualifications to do the job for which you have applied
  • Key words that will pull up your resume, to be seen by human eyes, when it’s scanned into a database
  • The value you bring to the employer – you must show what you can do to help the employer succeed
  • Your education – is it a fit for the job
  • Formatting that looks professional, easy to read and flows well

Each of the above points contribute to making your resume a “10” and giving you up to a 30% better chance of getting an interview and a higher starting salary. By having a clear strategy, and working that strategy consistently, you have a much greater chance of landing the perfect job for you.

***I want to make sure you have every opportunity to get calls for the jobs you want – in order to do this, you need to start with a stellar resume – so I am offering you a complementary resume critique – I know what it takes for a resume to get results! Just email your resume to me at and put “Resume Critique” in the subject line. I will then critique your resume. I look forward to hearing from you.***


10 Secrets To Finding a Job – Despite a Scarce Job Market

January 8, 2013

ScarceEvery time we turn on the news, we seem to be bombarded with discouraging news about the job market. However, there are open positions that can be found, with persistence. Here are 10 ways you can stay positive and greatly increase your chances for great results. When you take action toward something you want, you remain more positive and feel more in control of the situation.

1)     Strive to be the best in your profession – Demonstrate at every opportunity how you can add value to an organization. Show what distinguishes you from your competition. This applies whether you are currently looking for a job, or whether you already have one. And, keep your job skills current.

2)     Brand yourself – How are you unique? What are your strengths? Who is your target audience? Do you have a personal brand statement? If you’re not sure about the answers to these questions, take the time to reflect on them so you know just what VALUE you offer a new employer, or your current employer.

3)     Network consistently – Join Internet networking groups such as LinkedIn and FaceBook. Also, join local and national professional organizations, such as your local Chamber of Commerce, or the Society of Automotive Engineers (SAE), to name a few. Networking is the #1 way to find a job!

4)     Develop a relationship with a recruiter – especially one that works in your field. Being in their database isn’t enough, you want to be the one that comes to mind when they have a position for which you’d qualify.

5)     Think about freelancing – Become more entrepreneurial, whether you work for yourself or someone else. Visit This is a site that hosts jobs just for freelancers and contractors.

6)     If you are out of work, join a support group – The Boot Camp for Job Seekers Who Want Quick Results™ is a terrific place to start. People support one other and provide leads and advice to others in the group.

7)     Embrace change – Keep your job skills up to date. Create a personal website, or at least a great profile (ask about the 60 Second Commercial) on websites such as LinkedIn and FaceBook. Take a class.

8)     Prepare for an evolving job market – Look for trends in the job market where there is increased hiring. Growth industries include health care, technology and green living, to name a few.

9)     Your resume is what gets you interviews – Make sure it shows the type of position you want, how you have the skill set for that type of position, and how you have used your skills to make a difference in the various jobs you have held. It must show VALUE, and it must look great, so an employer will pick up the phone and call you. I have an eBook that shows you how to accomplish all of that.

10)  Make sure your credentials and skill set matches the employers job requirements – Pay attention to the employer’s requirements or job posting – you should match about 75 – 80% of what they want.


10 Tips to Optimize Your Job Search Over The Holidays

December 21, 2012
  1. Job-Search2Do not wait until the Holidays are over to begin your job search. The holidays are actually a great time to hunt for a new job. Here are some helpful tips for boosting your job search.
  2. Use Holiday events to network. View every holiday event you attend as a networking opportunity and accept all the invitations you receive, both personal and professional. You never know who may be able to help.
  3. Send a card or personal note. If you’re looking for work or have job searched at all this year, take a few minutes to thank the people who helped with your job search. Don’t send an email. Rather, take the time to send an old-fashioned holiday card to everyone who has assisted.
  4. Build your Brand. Do you have a VisualCV? Is your LinkedIn Profile complete, up-to-date and enticing to potential employers? Have you made those photos on Facebook private of that wild party you attended? If the answer is no, or maybe, or sort of, spend time building your brand so that every single facet of your online brand is not only respectable, but professional and showcases your personal persona. Remember, that if it’s online, someone will find it, and that someone could be your prospective employer.
  5. Connect with your Contacts. The holiday season is an ideal time to connect with your contacts. Wish all your contacts, on Facebook, LinkedIn, and the other social and professional networking sites “Happy Holidays” and remind them that you’re in the market for a new job. Also, take some time to expand your network and increase the number of connections you have. The more connections, the more people who can assist with your job search.
  6. Get a Business Card. The card should be printed with your name, address, phone number(s), and email address. You can design and order cards for a very reasonable price online or at an office supply store. Have your business card ready to give to new contacts when you meet them, so it’s easy for them to get in touch with you. Also, consider putting a couple of your biggest accomplishments on the back of the card.
  7. Don’t quit your job search. Companies are hiring now, despite the down job market. You may not find as many openings as you will after the first of the year, but you may find there’s less competition for the jobs that are available.
  8. Be available to interview. When employers have an end-of-year hiring crunch, being the applicant who can interview on short notice can help your candidacy. When you have a really good opportunity be as flexible and as available as possible when it comes to scheduling interviews. Your availability may help you be the candidate who gets the job offer. Don’t forget a thank you note and if time is short, an email thank you is fine.
  9. Make over your resume. If your resume doesn’t measure up, and employer expectations are very high these days, spend some time on a resume makeover. Even if your resume isn’t professional written, it should appear as though it was. Invest in yourself to have it written professionally or take some time to make sure your resume is close to perfect and ready to impress everyone who reviews it. Use this coupon toward to get started.
  10. Take a break. One of the best things you can do for yourself, and for your job search, is to take a break. Spend time with family and friends. Do something fun. Enjoy yourself. Changing gears and focusing on something other than your job search can be a good way to refocus and get back on track.


Are You Getting Prepared For The New Year?

December 11, 2012

Happy New Year NeonWith 2012 quickly coming to a close, it is time to take a deep breath and take a little time to reflect on what this past year has brought about for you. Whether you consider it good or bad, it’s time to celebrate your successes, face your losses and set your top goal for the New Year. Consider these “Top 3 Must Dos” as 2012 comes to an end, and stand on solid ground in anticipation of what 2013 will bring.

Celebrate your successes. A lot has happened over the past 12 months. But, as you go day-by-day, it’s hard to remember what you have accomplished along the way. Everything seems to turn into a blur and we often forget the wonderful things we have done throughout the year. Think about the actions you have taken each month and how they have led to bigger successes.

Before this year ends, jot down all of the wins you’ve accomplished this year. Focus on each month, beginning with January. Write them down, whether they are big or small, and whether they are from your personal or professional life. Then own it. Revel in your success, and use it as a foundation to build on.

Face your losses.  What didn’t go the way you had planned over the past year? What setbacks did you have? When we face our losses, we allow them to be put behind us so we can move forward. Often it’s the pain in our lives that allows us to take big leaps forward. If we weren’t uncomfortable, many of us would not put out much effort to make things better – we get trapped in our comfort zones. There is no need to brush mistakes under the rug. Let your setbacks form the goals you want to set for the New Year. Learn from them. That’s how you grow.

Set your top goal for the New Year.  If you could accomplish something meaningful in the New Year, what would it be? Concentrate on just one goal. Think about what would bring you alive each morning, what would get you engaged and excited about life. Maybe it’s taking your family to Disney World, getting that promotion you know is a great fit for you, or being able to work just four days a week. Brainstorm a list of ideas, then pick the top goal that feels like the best for you.

Your goal should have the right mix of tension and flexibility. Put enough stretch in your goal to make it enticing, yet with a touch of slack to make it doable. Next, get specific. Be sure you know what you’ll do by when. Write your goal down and post it in a visible area where you look at it every day. Now, you have something to look forward to.

By celebrating your successes, facing your losses and setting your top goal for the New Year, you are giving yourself a great gift – one of completion and inspiration.

I can provide further information for each one of these tips. I would love for you to contact me at 248/478-5662 or I am here, and ready to support you in your success of landing a new job!

I look forward to you sharing your comments.

Getting In The Door So You Can “Show Your Stuff”

November 6, 2012

When clients ask me an effective way to find a new job, one of the things I suggest is to have them research companies where they would like to work and get an interview with the person that would be the decision maker for their area of expertise. Get in front of someone who has the authority to hire you and show them your value – they just might create a job for you.

How do you inspire a company to create a new job just for you?  Forget about your credentials, your history and past jobs. They are irrelevant to a new company. If you focus on your past when searching for a new job, you’ll get yourself into the same dead-end job you just left.

Here’s what you do. Decide where you want to work. Study your target company. Explore the problems and challenges it is facing, and figure out how you can help the company tackle them profitably. Apply your skills and abilities in new ways to redefine your qualifications. Think in terms of what the company doesn’t have, but needs – that’s you new job. That’s the business plan you need to present.

The job you want to create is essentially a new business. But, don’t expect your target company to figure out whether this “new business” is justified. You must be ready to explain it to them. Show how you’ll deliver profit in new ways. That’s what will make the company create a new job just for you.

You don’t get into a company by asking the HR department to let you in. To get into the inner sanctum where hiring decision are really made, you need someone with a key. You need a personal introduction.

Employees of the company are an obvious solution, but not the only one, and not the best one. You can develop great contacts in a company by talking to the company’s vendors and its customers, its bankers and real estate agents, its landlords and its competitors. These are “players” who can make the kinds of introductions you need. Research them. Call them. Cultivate them.

You will find these people by studying the appropriate periodicals and professional journals; by talking to industry associations; by attending industry events; by making some smart guesses; and by getting on the phone. That’s how headhunters get leads on good job candidates. It’s how you can get past the guard.

SALARY: Should You Divulge Your Past Salary History?

October 11, 2012

Think carefully before divulging your past salary history in an interview. Many people think that by not doing so, it might prejudice an employer’s offer, so they gladly reveal their salary history if required, so as not to be disqualified.

Instead of trying to placate an interviewer, try to focus on projecting a clear impression of what’s important to you and what you’re worth. When you withhold your salary history, it forces a candidate and an employer to negotiate based on the candidate’s future value. Do you really want to get stuck defending what your last employer paid you?

This salary issue is more than a question of being cooperative. It’s about making sound judgments. In my opinion, an intelligent disagreement and discussion about salary reveals integrity and it stimulates an important dialogue. Employers who rely on salary history to judge you, are trusting another company’s evaluation of you. Think about that. It’s almost insane. What really matters is what you can do for this company now and in the future. Is the company able to make that judgment? Why does it need your last employer’s “salary input”?

Declining to divulge salary history is not about being uncooperative. It’s about shifting the interview to a higher plane. Don’t worry so much about getting disqualified. Any candidate can be cooperative, but few can demonstrate their value and get paid what they’re really worth. Your value lies in what you can do next; not in what somebody paid you to do last year. If you learn to hold your ground properly you will earn a manager’s respect, and maybe the offer you deserve.

Joyce welcomes any comments you have regarding the various topics addressed on the blog. Also, she would like you to ask any questions you might have that relate to a career transition. That way, she can address your needs, making sure you get relevant information to what matter most to you.


Mistakes That Can Kill Your Success In Finding a Job

October 10, 2012

Mistake #1 – Analyzing the Job Market

If you listen to the news everyday, it is easy to get depressed and scared, and that can make you a terrible job hunter – no employer wants to interview people who are depressed and scared. Instead, switch your focus, stay as upbeat as possible and look for employers that need help. In many cases, the same companies that are firing people out one door are hiring people through another. Spend your time finding managers who have work that needs to be done. Don’t make assumptions about what jobs are not available.

Which brings us to the single largest directory of jobs that are NOT available

Mistake #2 – Spending all Your Time Pouring over Job Boards

Job hunters look at the online job boards (or the classifieds) and see opportunities beckoning. So are the jobs data bases. When 5,000 people apply for a job, the job is hardly “available”. Simple statistics will tell you that even an outstanding candidate can slip through the cracks while unsophisticated Human Resources jockeys are screening thousands of applicants. (And that’s before they get around to actually interviewing a few hundred.)

Like that little post card says, “Thank you for submitting your resume. We are currently evaluating your qualifications. Due to the large number of responses, we will not be able to get back to you any time soon.” (If ever) Do you really consider that job available? You would probably do better by buying a lottery ticket.

The other reason these jobs are not really available is because while Human Resources is reading resumes, some headhunter has met with the hiring manager, submitted three candidates, and is helping one of them evaluate an offer. Human Resources might not even know this is happening. Beep! Time’s up. On to the next resume data base.

Mistake #3 – Under-emphasizing, or neglecting to show your worth/value

Your worth is what makes an employer want to hire you. Your worth is determined by the value you offer the employer. That means you have to take the initiative in your job hunt. An employer cannot extract value from you — you must offer it. You can only offer value if you know what is valuable to the employer. That means a lot of research up front, before you approach any employer.

Earn an interview by establishing the value you offer before any meetings with the employer take place. The bottom line in any business enterprise is profit. It’s the thing that enables us to survive to work — and succeed — yet another day. Your job hunt is a business enterprise. If it doesn’t promise profit for the prospective employer, it won’t produce profit — in the form of a healthy job offer — for you.

PS: I can help you with this in my Boot Camp for Job Seekers Who Want Quick Results™, give me a call at 248/478-5662

I look forward to you sharing your comments on the blog.

How Your Resume Will Bring You Calls to Interview

August 21, 2012

Are you getting calls for interviews in response to the resume you are sending out?

If you are, that is wonderful, your resume seems to be working for you.

If you are not getting calls (be honest), or you’re getting calls for positions you are not interested in, your resume simply is not doing its job and needs to be changed.

Here are some reasons why your resume could be keeping your phone from ringing:

  • There is no clear job target or focus
  • Your qualifications for that job are not apparent to the reader
  • There are just a few key words, or no key words, so your resume will not be pulled up in an employers database – it disappears into the deep dark hole.
  • There are no accomplishments listed that show a potential employer your value
  • Your resume is poorly formatted and difficult to read; or it does not look professional
  • The skill set on your resume does not match the skill set the employer is looking for
  • Your resume is over two pages
  • You go back so far in your employment history that it is evident you are over age 50

Human Resources departments are looking for reasons to eliminate resumes in order to get their “yes” pile down to a manageable amount, so they say “no” for all the reasons listed above.

In today’s economy, your resume has to have all the right information, look great and represent you well. If it does not, it is a waste of your time to send it out. I am not trying to be hard or mean here, this is just a fact of life. If you are not getting results when you send your resume out, changes have to be made. It’s as simple as that.

I bring this up now because, as I stated earlier, one of the busiest hiring seasons of the year is almost upon us – September and October. Companies are searching for job candidates right now. If you are really serious about getting employment, NOW is the time to have your resume in tip-tip shape and get it out there immediately.

Be real honest with yourself. Does your resume meet all of the criteria that are listed above? If you were doing the hiring for a company and came across your resume, would you pick up the phone and call you to come in for an interview?

Investing in having your resume show your value, and meet the employers’ needs, is a shortcut to reaching your career goals much more quickly. My goal is to guide you to rewarding employment by providing you with valuable advice and marketing materials – a resume and cover letter – so that you will land a position that is a good fit and you will get paid what your worth. In addition, I do everything I can to make your job transition an easy and pleasant experience.

I have helped thousands of people get new, rewarding jobs and I can help you too. I write hundreds of resumes for job candidates like you every year. And the important thing is my clients get results – they get interviews.

I want to make sure you have every opportunity to get calls for the job opportunities you want!

I look forward to you sharing your comments on the blog.

How To Find a Job – Even In A Recession

August 16, 2012

I have great news! My clients are still finding great jobs, and have been all along, even in this slow job market. Companies are still hiring and job seekers are landing jobs on a daily basis. So, what are these people doing that others are not? They are setting themselves apart from the masses. And, how do they do that?

  • They are selling their potential to deliver RESULTS rather than just their skills and basic qualifications
  • They are communicating their ability to deliver VALUE and BENEFITS to the employer
  • They have resumes that tell what they have accomplished, and more importantly, the value and benefits those accomplishments have produced for past employers
  • They know what value they bring to an employer and are able to communicate how they can contribute to an employer’s bottom line.

When we talk with our families and friends these days, often we are discussing how to SAVE money or how to MAKE money. The same is true of companies. Employers see you as an investment, and they invest in you with the expectation that you will produce returns on that investment. These returns are in the form of how you will SOLVE a challenging problem, help them MAKE money, help them SAVE money, or help them INCREASE their efficiency. By communicating how you have delivered these types of results in the past, you illustrate that actual return on investment (ROI) that you delivered. This is what will easily set you apart from your competition.

So, don’t let the rising unemployment rate throw you into a panic. There are job openings that come up every day. Make sure you focus on emphasizing what is in it for the company. It’s not about what’s in it for you. IT”S ALL ABOUT THE COMPANY. What can you do for them? How can you solve their problem? How can you make more money for them? In what ways can you save them money? How can you help them in these tough economic times? Emphasize and communicate how you can be an asset to the company, and you will be surprised how quickly you will see positive job search results.

Your comments are welcome and appreciated!


“Life Has No Remote – Get Up and Change It Yourself”

July 19, 2012

This quote was brought to my attention on the internet – I’m not sure who said it. However, I do really like the message.

This is another quote I have posted in my office – ‘If It Is To Be, It’s Up To Me“.

Basically, they both have the same message. We have to take charge of our own life, no one is going to do it for us.

I remember being down and having a pity party of one, wishing my life would be drastically different – hoping the magic genie would come to my aid and make everything perfect without me having to do anything. Can any of you relate to this?

Unfortunately, when I did nothing, nothing in my life changed. Imagine that. It wasn’t until I decided where I wanted to take my life and made a plan to get there, that positive things began to happen.

Right now in Michigan, we are having some very hot weather with high humidity and it is easy to just want to sit around and do nothing. It’s summer and we want to lay low and wait for cooler weather to come. However, if you are out of work or dissatisfied with your current position, NOW is the time to take action. NOW is the time to get your resume updated and set out. NOW is the time employers are looking in earnest at new job candidates to hire. NOW is the time to decide where you want to go and make a plan to get there. NOW is the time to take the action to find the job you want.

Relying on others to come to use with job offers, or promotions, or raises is most likely not going to happen. There is no magic pill or a quick fix solution to getting the ideal job, or attaining your ideal life.

Which is why I’m sharing 3 simple tips for you to take to get you started in the direction you want to go:

  1. Get clear on what you want ~ Decide what you really want in your career and write it down. What do you want to do? Where do you want to work? What kind of money do you want to make? What skills do you have that you do exceptionally well?
  2. What is stopping you? ~ List what is keeping you from attaining your career goals, and what you have to do, or who you have to talk to or work with to get around your obstacles.
  3. Plan your strategy. ~ Write out a detailed Plan of Action, listing as many points as you need to get to where you want to go. Prioritize your points and then start accomplishing them one at a time, making adjustments as needed.

I welcome your comments below. Tell me how you “changed your channel”.